On April 26, 2021, Khaby Lame passed Gianluca Vacchi to become the most popular TikToker in Italy. He became well known in April 2021 after creating films, where he mocked some strange answers to daily problems. Khaby also modelled for the magazine DLuiRepublica in December 2020. His passion for acting makes him one of the most popular TikTokers in Italy. In October 2020, he joined the Accademia Agency, which presents itself as Impressive comedy, and TikToker.
#KHABY LAME TIKTOK MEME SERIES#
Read more stories from Insider's Digital Culture desk.In July, Khaby collaborates with Kevin Believe in a series of social experiments posted on YouTube that should make us think about the situation of blacks in Italy by playing the most common stereotypes. Still, bringing in a face like Lame's also serves to remind audiences of where he came from - and what Meta still doesn't have. While the company tries to shift its brand and court younger audiences for platforms like Facebook, it seems likely that Meta will continue to partner with online stars who primarily make content for other platforms. It also highlights that these major influencers - particularly ones with young audiences in the demographics the company is trying to reach - don't really exist in the same way on Meta's own platforms. Per Zuckerberg, that means courting users who fall in the 18 to 29 age bracket.Ī Meta spokesperson said the company partners with creators and makes content for various social media platforms in order to promote its brand, including TikTok.Īs journalist Ryan Broderick noted in his newsletter Garbage Day, seeing creators who blew up on a competitor's platform through native features like TikTok's "duet" function promote Facebook's rebrand is deeply ironic. Zuckerberg said in a Q3 earnings call on October 25 that the company is working towards making "serving young adults the North Star, rather than optimizing for the larger number of older people" on Facebook. Meta's partnership with young, popular influencers isn't particularly shocking. They show Lame, Johnson, and Zugay zipping around the metaverse, reacting to Zuckerberg's announcement, and turning Meta's logo into a meme. The company rolled out Meta-sponsored content from three TikTokers on its primary Twitter account, on Thursday, Friday, and Saturday: Emily Zugay ( Oneya Johnson ( and Khabane "Khaby" Lame ( respectively. It also comes in the wake of the company's most recent PR scandal, spurred by whistleblower Frances Haugen leaking documents purporting to show that Facebook knew it was harming people, specifically teens, to the Wall Street Journal. The name change to "Meta" is meant to better encapsulate that mission. Zuckerberg has been heralding the company's pivot into the "metaverse," a virtual universe in which people could use VR technology to interact with one another, for several months. Adam Mosseri, the head of Instagram, said in May that he was aware that the platform was better at "creating value" for "established" creators, but that it was shifting its focus towards emerging creators going forward. At the time, The New York Times called it a "dud." While some creators have said the feature helped them grow on the platform, Instagram still hasn't captured one of TikTok's biggest selling points: the viral success that has singlehandedly built massive careers. The company launched Reels, a TikTok clone for Instagram, in August 2020. The move speaks to a dearth of easily recognizable personalities known for their work on its own platforms and the company's apparent inability to recreate TikTok's success with Gen Z. As a part of the change, it enlisted stars with millions of followers on TikTok, rather than creators best-known for their work on Meta's platforms such as Instagram, to hype up CEO Mark Zuckerburg's announcement. The decision to court TikTok stars highlights the kinds of influencers that Meta doesn't have.įacebook announced Thursday that it was changing its name to Meta as part of an effort to rebrand the company.
It enlisted TikTok stars like Khaby Lame to promote its rebrand. Facebookįacebook announced on Thursday that it was rebranding as "Meta."
CEO Mark Zuckerberg announced that Facebook was rebranding as Meta.
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