- #Google my business optimization for lawyers verification#
- #Google my business optimization for lawyers plus#
In fact, the local map results dominate the results page on both desktop and mobile devices.
A majority of online searchers consider local search results to be more relevant and trustworthy than organic or paid listings. The map is usually placed higher on the results page than organic search listings, and it provides information that can lead to conversions. Google’s local map, also known as the 3-pack, is valuable real estate for law firms. Find pictures that are relevant to that specific location and that will highlight why each location is unique. You can do this by claiming and deleting, or suggesting an edit to Google that the information listed is incorrect, and supplying them with the correct information.Īnother way you can boost your local visibility is by having location-exclusive pictures on your GMB page. If you do not input the correct NAP for a given location, Google may penalize you for publishing incorrect or misleading information about your firm.įind and delete duplicate or incorrect listings for your firm that you do not own or recognize. The most important task in optimizing your GMB pages is to have a consistent and correct business name, address and phone number (NAP) for all locations.
#Google my business optimization for lawyers plus#
While the organic search listing will show your website plus a description, an optimized GMB listing will provide information such the address, phone number and practice areas, which can be the determining factor in whether a potential visitor becomes a lead. Google My Business pages are essential to local search because they give searchers additional information about your firm. Once you have housed all of your GMB pages in your respective accounts, you can begin optimizing them. If you do not meet these requirements, you can simply set up the pages with your Gmail account. The requirements for having a GMB business account are: having more than ten locations, not being in the service industry (banking, insurance, etc.) and not being a marketing agency managing multiple clients. A business account allows people with access to make bulk edits, which will save you time if you are a firm with offices in multiple locations. This is also helpful if you would like to use location ad extensions for your AdWords PPC campaigns. With an account, one email address can be used to allow multiple people to access all pages. A GMB business account would be ideal for you. If your law firm has more than one location, you will need unique pages for each location.
#Google my business optimization for lawyers verification#
Claiming a page requires verification via postcard, email or phone. You can claim your page if it has already been created, or if you do not see it, you can build your own. Local businesses use GMB to establish a page or pages that are used in Google’s local map, its search engine algorithm and on Google+. Google My Business has the benefit of allowing business owners to preform Analytics on clicks, views and requests for directions, and to monitor reviews. Google My Business was launched in June 2014 to help local business become more accessible via search.
You can avoid this trap by creating a unique Google My Business (GMB) page for each location and implementing on and off-page optimization that indicates you are a multi-location law firm. Google may see these conflicting addresses as a sign that your firm is not trustworthy you cannot be relied upon to provide accurate information. Remember, Google will penalize you in its search results if it does not understand why you have multiple, conflicting addresses. However, what if you have more than one location? How do you best present multiple addresses and phone numbers to your potential clients without confusing them or Google? How do you tell Google your multiple addresses are not a mistake? You have one set of information you need to distribute to help your potential clients find you online.
If you are a law firm with only one location, optimizing for your business is straightforward. If you are a law firm with multiple locations, being listed on Google My Business (GMB) is key to your Local SEO strategy. Since the tried and true SEO techniques are widely known and used by many, being creative in your approach can help set you apart from competitors in your area. Therefore, having a strong online presence and competing for local traffic is necessary for law firms to prosper.Īs your law firm allocates time and resources to enhance its online search visibility, the benchmark for ranking well is increasing exponentially due to competition and extended knowledge. More than half of consumers use the internet to look for local businesses.
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